Data is integral to the day-to-day work of an SDR, which is why we’re thrilled to announce our new Data team.

Formerly known as SalesOps, the Data team (or Data for short) is moving forward with a renewed focus on providing our SDRs with the highest quality data available.

What does this mean?

It means we’re streamlining the processes and tools we use to support our SDRs as they fill the pipelines of our partners.

What does the Data team do?

First things first: the Data team will still cover the administrative and support tasks they did as SalesOps.

A new name won’t change their goal of creating more efficient and productive sales processes.

Instead, we’re being more candid about what these processes deliver: optimized data for SDRs.

To streamline these processes, we’ve broken the Data into 3 teams with 3 distinct roles.

• Routing Team
• Building Team
• Enrichment Team

Together these teams give SDRs the information they need as efficiently as possible.

To help, we’re providing them with the best tech available.

Data will use the latest tools at each stage of the process, from submitting a request to receiving the final list of contacts.

We’re serious about building complete and updated lead lists, with nearly 4 times the amount of tools in their tech stack than before.

In the end, it’s not about what Data does, but rather who they are: a combination of cutting-edge software, refined workflows, and data experts.

Why is the Data team important?

Back in 2006, British mathematician Clive Humby said “Data is the new oil.”

Since then, data has skyrocketed in value across every conceivable industry. Data and how companies use it have become an inseparable part of our lives.

In the competitive landscape of B2B sales, companies with the best – most “refined” data – are the most likely to succeed.

What do we mean by this? What kind of data are we talking about?

For starters, let’s look at LinkedIn’s Global State of Sales Report from 2022.

Nearly half (45%) of the sellers in the survey found incomplete data to be their biggest data challenge.

Another one of the biggest obstacles salespeople face is alignment with marketing.

Hubspot’s 2023 Sales Trends Report found difficulty sharing accurate data between marketing and sales as a top 5 barrier between the two departments.

As we know, creating and maintaining one source of info for all your leads is critical to the sales process.

We took this to heart when we transitioned from SalesOps to Data.

What’s next?

We keep growing.

Data, tech, and people are the three pillars of our business.

This name change is really an honest reflection of who we are, and how we’ll scale.

More importantly, however, it’s a testament to our work in providing accurate, white-glove service from a committed team.

Data is a step forward.

We’re obviously excited about where we’re headed. And if you want to scale your business with an experienced team of outbound sales reps, you should be too.

Contact us today to chat about building a pipeline for a sustainable future of revenue growth.